The Importance Of Web Presence In Business


I’ve been blogging now for nearly five years. I wouldn’t deem myself to be that successful at the moment, I would consider myself more like a micro-blogger on the cusp of going at least part-time with my blog and freelance writing. But the journey to making an income through my blog hasn’t been easy. I’ve had a lot of people in the past, messaging me about starting a blog after seeing my progression and I think they’ll expect the same thing to happen to them overnight. Nope. Never gonna happen. There is so much work and effort that goes into building a web presence and having one is essential for any business.

BusinessWhether you’re starting up a home decor business on Etsy or recording videos on YouTube, if you want it to be successful, you need to work on your web presence to reach those customers that are going to make you money. And here’s a few tips on how I’ve managed to do it.


Don’t Be Afraid Of Promoting Yourself

I’ve learnt to have confidence in myself and promote my content through social media platforms like Twitter and Instagram. As long as you’re not spamming your followers with tweets or posts every few minutes, it’s so beneficial to communicate with your audience and promote what you’re doing. I can’t tell you the number of times that just promoting a blog post on Twitter or Instagram, has developed more opportunities for myself as a blogger and freelance writer.


Opportunities Don’t Just Fall Onto Your Lap

I wish they did because that would save me all of the time in the world. However, life isn’t that simple and business is exactly the same. Opportunities very rarely just land in your lap, so it’s crucial to be actively searching for new ways of building your profile. Whether that’s understanding the world of Pinterest, creating a website or cold pitching to a new client over email, there is always something you can be doing to improve your web presence.¬†


Ask For Help

Many hands make light work right? So if you are struggling to understand something, ask for help. If you find that your web design skills aren’t up to scratch, companies like¬† exist to help out with the skills you may not possess. I have learnt a lot about SEO and how to improve a website’s visibility by asking around the blogger community or researching it online.


Knowledge Is Power

One thing I’ve learnt over the past few years is that knowledge is power. It’s useful to find new things to learn and with blogging, I’ve managed to self-teach myself a lot of the technical side of it. One project for this year is to understand and implement affiliate marketing more so that hopefully, I can create a form of passive income. Whatever your business, there’s always something you can teach yourself.

Do you run a business? Let me know if you currently do or plan to in the future in the comments below.


*Disclaimer – This is a collaborative post with Silky Ocean Studios. All words are my own.

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