Your website is a source of traffic that can help boost sales for your business or build up more awareness of whatever you’re promoting through the site. For me as a blogger, it’s necessary to improve the SEO of my website in order to boost traffic which in turn, can make me more attractive to companies that want to work with me. If you have a website that needs to boost its online presence, then this post should be a helpful starting point when improving your website’s SEO.
*This is a collaborative post.
Run a website audit or get one done for you professionally
A good way to help find the weaknesses in your SEO and your website, in general, is by running a website audit. Many businesses will have themselves audited in order to highlight where improvements might be best made in various areas. For a website audit, you can focus on what you need to do in order to make the site better whether it be its usability to its responsiveness.
If you don’t have the knowledge to run an audit yourself through your own experience or via an online tool, you could always approach an SEO Expert to get the low down on what needs changing.
Take advantage of keyword research
Keyword research is definitely something that you want to look at when it comes to improving your website’s SEO but not everyone does it, mainly due to a lack of knowledge on their part. However, there are plenty of resources online that can help you understand researching keywords in order to find the ones you need.
In the most basic of definitions, keywords are what search engine users are looking for when it comes to your content. In order for your content to rank high, you need a combination of good SEO but also keywords included within the content and placed strategically. For example, if you’re writing a post about ‘the best kitchen trends in 2021‘, you’ll want to use keywords like ‘kitchen trends’, ‘kitchen trends 2021‘ ‘current kitchen trends’, etc. You’ll then place these relevant keywords in the title of your content, into the body of the text, and including any headers or the alt text of images too.
It seems like more effort than it’s worth but trust me, it can help your content to perform better as a result.
Focus on UI/UX when it comes to website performance
The user’s experience of your website is important and that also includes the user’s interface too. The more you can do to provide an experience unlike no other and a design for your website that’s functional, easy to use, and engaging will do wonders for your SEO. UI (user interface) and UX (user experience) go hand in hand and complement one another when using for any development of a webpage, website, product, or service.
This also requires you to have knowledge of your audience and to know what they’re after when it comes to a well-put-together site.
Develop an effective content strategy
Content is king in this day and age, especially with all the competition that exists online. In order to stay relevant and within that spotlight of Google’s search engine pages, it’s useful to develop a content strategy whereby you’re putting out content regularly enough. For me, I started out posting pretty much every single day of the week except on weekends. At some point though I was doing every day including weekends because, in the back of my mind, I knew that there would be a career for me as a blogger. I worked hard and sacrificed many sociable hours to get where I could be today. Right now, I’m earning double what I earned in my full-time job, whilst being able to set my own hours and have the flexibility I need as and when I want it.
A content strategy will be dependent on what sort of content your audience needs and then catering to that through your webpages, blog content, and any other forms of social media content through your platforms.
Be a master at link-building or outsource where necessary
Link-building is an important part of generating more traffic to your site. The more links you can have generated on other sites, the better. So with that being said, it’s certainly beneficial to outreach to other sites to request collaborations or provide guest posts where applicable. If in doubt, you can always outsource where necessary to get this help. I’ve been doing link-building for a while now where I can and have certainly seen improvements to my website’s influence on the web.
What tips could you share when it comes to improving your website’s SEO? Let me know in the comments below.
*This is a collaborative post. All words are my own.