As a blogger, marketing my blog is something that I’m pretty much winging (much like the rest of the skills that you need for blogging) and with so much competition in this industry, companies like the London Marketing Academy offer a plethora of courses that can transform newbies like myself into marketing and digital wizards.
Whilst we seem to be on the subject of business, marketing was something that was brought up a lot at the Cosmopolitan Summit that I attended this weekend just gone. It seems like marketing is just one of many elements that make up a business. Whether it’s a blog that generates income or a website selling your product(s), online courses can prove very beneficial to those who never did a degree in marketing.
And because I believe in knowledge being power and that we should constantly be learning, I wanted to share with you some of the courses that LMA offer currently.
Digital Marketing – £350.00
This course gives an overview of pretty much everything you need to know about digital marketing. From SEO, Social Media, Affiliate Marketing and a whole heap of abbreviated words that I don’t have a clue what they stand for. The course teaches you how to attract more visitors to your platform using digital marketing techniques that work for your brand. The course is suited for entrepreneurs and people looking to move into a digital marketing career.
SEO – £550.00
Probably one of the biggest skills to have under your belt would be SEO. SEO stands for Search Engine Optimization and it essentially plays a part in making sure your website appears top in the Google search engine. Crossing over to WordPress for my blog was probably the best thing for me in terms of SEO because the Yoast plugin helps make each post the best it can be to rank highest. With so much competition on Google, it’s certainly beneficial for any company to rank top because that’s where most of your customers will be looking.
Google Analytics – £350.00
Google Analytics is one of my favourite tools as a blogger. I can find out who’s on my blog right now, my audience and what demographic they’re in, what posts they’ve been looking at and how long they spend on my website. This is very important information because it helps me reproduce great content that I know my readers will enjoy and engage with the most. However, for anyone who’s never encountered it, using the platform to it’s fullest can be difficult if you don’t understand it.
For anyone with a brand or specific product, this course is perfect for tightening those loose ends that could end up making you that all important sale.
Social Media Ads – £550.00
A couple of months ago I got a post boosted by a client I worked with and OMG my blog exploded with views. Probably not all specific to my required demographic but I ended up getting around 20,000 views over the space of a couple of days. It was amazing to see just how powerful a Facebook Ad could be. Can you imagine if your website where you were selling your product, had 20,000 views? That’s a high chance that at least one of those individuals would buy something.
Content Writing – £550.00
A good website is very important to your customer. They need to be able to maneuver around the site easily and it should be visually pleasing. The content you have on your website whether that’s images or writing should be top notch otherwise it might be the thing that puts off your potential customers. This course is for those who find it difficult to write engaging content or for those who just find writing is not their forte.
Are you interested in any of these courses? Let me know if you end up going on one and let me know in the comments below how it went.
*Disclaimer – This is a collaborative post with London Marketing Academy. All words are my own.